It was with great excitement and anticipation that I awaited the opening of Jollibee right here in my town of Milpitas. So naturally, I was deliriously overjoyed when it finally opened in the Great Mall, which is very close to where I live. At last, I get to enjoy a taste of the Philippines' most popular and beloved fast food chain as often as I please!
I headed over there soon after the grand opening, and saw that their business was going briskly:
I was greeted by a familiar sight - the Jollibee mascot cheerfully welcoming customers:
The convenient location really comes in handy during times when I want some quick take-out food (which saves my lazy ass from having to cook ;-) On this particular occasion, I bought a mini-feast for myself comprised first and foremost, by the venerable Jollibee Yumburger:
The Yumburger is the product that skyrocketed Jollibee to the top of the Philippine restaurant food chain. It has a unique flavor that appeals to the Asian (and in particular, Filipino) palate. I remember many years ago Jollibee ran an ad campaign touting their burgers as "not bland like those other burgers" - a slogan that reflects the Filipino perception of foreign burgers like McDonald's. The ad campaign worked because it echoed the sentiments of Filipino consumers, and Jollibee went on to totally trounce all other burger chains in the Philippines.
In addition to the yummy Yumburger I got their tasty palabok (a Filipino noodle dish):
...and also their deep-fried Chicken Joy:
Happily, I found that everything tastes the same as it does in the good ol' Philippines. I'm happy now. My favorite Filipino fast food chain has come to my town, it tastes great, I get to enjoy it as much as I please, and all is right in the world...
Sunday, March 8, 2009
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